Digital Marketing 101: How To Market Your Business Online

Out here, in the vast space of the internet, there are many businesses, people, and ways to turn people into customers of your business.

However, it can be overwhelming, especially when you’re just starting out, to find the best ways of marketing your online business to gain these clicks and customers. So, we are here to help! 

Digital Marketing 101 How To Market Your Business Online

In order to generate clicks and customers, it is best to be at the top of Google’s search engine results pages, known as SERPs.

This is something you can do for free or for a small fee, and you will gain almost limitless traffic if you do this successfully. However, the steps you need to do this successfully have become more and more convoluted.

So, we have compiled a list of the best ways to boost your authority on Google and market your business online in order to help you achieve your business goals.

If you’re in need of marketing aid, step into digital marketing (see also: Is Digital Marketing Difficult To Learn?)101 and read on for more! 

 How To Market Your Business Online

In no particular order, here are the best ways you can market your business online!

1. Targeted Landing Pages And Facebook Ads

For a small fee, you can purchase Facebook ads and reach the correct demographic needed for your business to thrive.

Once you have researched your target market, you can use specific metrics like age, geographical location, interests, etc. to find and send strategically-targeted landing pages to them through Facebook. 

The best thing to do for your business here is to experiment to see which landing pages and ad (see also: Are Etsy Ads Worth It?)copy get the best responses.

This may take some time as it is a very trial-and-error process. However, as soon as the campaign becomes profitable all you need to do is continue as you are, and the sales should roll in. 

2. Start A Blog 

In order to effectively market your business online, you need to create and post high-quality content on a regular basis. Like the previous tip, this strategy is long-term.

However, it is one of the best ways to market your online business.

By creating a blog full of high-quality content in a specific niche, you will drive traffic to your blog and your website which leads to creating domain authority on Google. 

Becoming an authority will lead to more visibility, more authority, and eventually will lead to more sales. 

3. Use Email Marketing 

Email marketing is a great way to build a relationship with customers. The first step to succeed here is giving away something of value from your business in exchange for email addresses.

This can be a free 15-minute consultation or a basic product from your business. Then, you can create a free ebook or report that will help people in your niche. 

After that, all you need to do is develop a good rapport with consumers who gave you an email address by using campaigns such as Mailchimp, Get Response, or Aweber.

However, it is very important to make connections before you start selling, or else this campaign will not be very successful. 

4. Create A Logo Or Branded Email Signature 

This is a very simple but effective online marketing technique. All you need to do here is to put accolades and links that your company has into your email signature.

Anyone you are in contact with will see this regularly, and this will help to generate interest in your business. 

Additionally, it is helpful to include any links to your social media accounts in your email signature, as well as any links that are relevant to your business’s marketing pieces.

For example, any news pieces or digital brochures that feature your business.

And of course, it is vital to include a catchphrase (preferably one sentence or less) that encompasses your business, as well as a business mission so people understand exactly who you are and what you represent when they see your email. 

Digital Marketing 101 How To Market Your Business Online (1)

5. SEO Optimization

It is so important to optimize your site for keywords pertaining to your niche. This is one of the best ways to build domain authority and market your business online.

However, if you have a new business it is important to note that you will find it difficult to rank anywhere near the top of SERPs for competitive keywords. This is why high-quality content is so important. 

What you can also do in this situation is ensure that your website’s on-page and off-page SEO is optimized.

This means paying attention to important factors that can enhance or impede the customer experience of your websites, such as mobile usability, site speed, reading level, and source citing.

You will also need to focus on your link profile and meta descriptions. Again, this is a long-term strategy that may not take off straight away, but it will be so worth it when it does. 

6. Utilize Instagram Influencers 

Never underestimate the power of an Instagram influencer. Social media gives us the ability to reach multiple people all over the world with just one post.

However, social media also has algorithms that more often than not, work against us and mean our posts do not get a lot of reach. 

This is where influencers come in. Influencers have a lot of reach and power and can help elevate your business.

This is not free, and you will have to connect with an influencer before approaching them with a business proposition.

Typically, you will need to offer them something, such as a free product in exchange for an honest review.

It is also a good idea to choose an influencer within your specific niche because you are more likely to reach your target demographic. 

7. Collaborate With Niche-Specific Bloggers

Another effective way to market your business is to reach out to other bloggers (see also: How Do Bloggers Make Money? 10 Ways To Make Money Writing)within your niche. You need to ensure you have something you can offer them, typically something of value that they will be able to add to their blog.

Then, you will be able to collaborate with them, and a great way to do this is by becoming a guest blogger.

 This usually means you need to have skills in writing yourself, or someone in your company who does and will be able to write a quality guest post that will secure clicks and customers through your collaborator’s blog. 

Final Thoughts 

Most of us use the internet on a daily basis, so it is important for businesses to have excellent online (see also: 30 Online Business Ideas To Inspire You)marketing tactics in place to promote their business and generate clicks and customers.

Of course, with so many businesses partaking in this on the internet, it can be difficult to set yourself apart and get noticed by your target demographic. 

However, there are ways you can do this through long-term strategies, such as creating high-quality content primed for SEO, and optimizing SEO not only for your on-pages but your off-pages, too.

It is important to reach out to your target demographic in various ways, such as through influencers, guest posts, and via landing pages on Facebook.

Don’t forget to advertise your business in your email signature, so people can understand who you are and what you represent with ease. 

Follow these tactics and watch your business grow!