Marketing is a fundamental aspect of ensuring that any business is a success. Without good marketing, how is your business going to be seen, and thus how will you get customers?
Digital marketing in particular is crucial today to making sure that you’re seen by the right people at the right time.
Of course, digital marketing isn’t one of those things that we’re all just born knowing. It takes time and effort to familiarize yourself with digital marketing and the key principles involved in it.
What better way to find out more about digital marketing than through a course? There are a wide variety of both paid and unpaid digital marketing courses out there to help you to learn the skills that you need in order to be a success.
Skillshare is well known for its high quality courses, many of which are often advertised via affiliates on YouTube (that’s a form of marketing, by the way!). The Free digital marketing class from skillshare is especially good, however.
In this course, you will learn the basics of everything that you need to know about marketing, including social media, strategy creation, how to optimize your content for search engines, analytics – you name it, it’s there.
There’s one caveat. While the courses on Skillshare are free to begin with, you only have 2 months to use it for free. After this point there will be a slight fee in order to join the Skillshare premium plan.
It’s definitely worthwhile to do so, but if you want a course that’s free then you may want to make sure that you snap up this course quickly.
It’s called a masterclass for a reason – this course from Udemy rolls 23 incredible courses into 1 place.
It’s one of the best courses for digital marketing out there, consisting of lectures, extra resources and a whole bunch of articles for you to look at to further improve your knowledge.
It even involves case studies which are ideal for helping you to further understand what the course is teaching. The course is roughly 32.5 hours long and you can watch it no matter where you are since it’s on demand.
Here’s another great free course that you can really sink your teeth into. Hubspot Academy provides a wide range of different courses relating to sales marketing and more.
The Inbound Marketing course in particular is fantastic if you want to drive more traffic to your website and increase your sales. It covers everything from social media marketing to website automation and anything in between.
This comprehensive course is only a few hours long and ends with a multiple choice question exam. If you pass the exam you will even get a certification! This is just one of many courses from Hubspot Academy so there’s even more to explore once you are done.
The Social Media Marketing Specialization Course from NorthWestern on Coursera is ideal if you want to know all there is to know about promoting your business using social media.
It dives into social media analytics tools that you use and it also helps you to learn how to make your own effective social media marketing strategy.
To help you learn there are also practice tests and exercises. It takes about 5 months to complete and you will need to dedicate about 2-4 hours a week of your time to it.
SemRush is known as one of the best digital marketing tools out there. It should come as no surprise, then, that SemRush Academy provides such fantastic digital marketing courses.
The course covers a wide variety of different topics like Pay Per Click, Affiliate Marketing, Social media marketing and more. It is available both in English and in Spanish.
When you take the course, you can feel secure in the knowledge that you are learning from the best since the courses are provided by industry experts.
Who better to learn about marketing from than Google? The digital marketing training from Google Skillshop is in depth and comprehensive, and you’ll even get a certificate when you have finished the program.
With this, you will get training on analytics, google ads and google my business, among others.
The Digital Garage courses from google are perfect for people who want to get a comprehensive introduction to digital marketing data, tech and more.
Anyone can take these courses, whether you’re an entrepreneur hoping for more visibility or someone who is looking to promote their personal blog.
The length of the courses varies depending on which one you take, and you will typically get both lectures and handouts to use to learn about the subject. You can take the courses on your own time – there’s no rush!
Pay Per Click or PPC can be complicated to understand when you are new to it, but this course from Udemy breaks it down in a simple to understand way.
This course will show you how you can advertise your product online with the help of things like Google Adwords. You don’t even need experience with Google Adwords beforehand to be successful – you will learn everything there is to know right in this course.
This certification from Wharton and provided by edX is ideal for a comprehensive coverage of digital marketing. It’s a great choice particularly if you are looking to start a career in marketing and want to learn the basics.
In order to do this course you will need to dedicate around 3 to 4 hours a week to study and it will take roughly 6 months to complete.
The Digital Marketing Nanodegree program from Udacity will tell you everything that you need to know about digital marketing.
It covers 9 different modules on how to create high quality marketing content for your business, it covers social media and ads and anything else you may need in your toolkit to be successful.
It takes 3 months to complete at 10 hours a week, so if you have the time it’s definitely worthwhile to try it.
This course is specifically aimed towards business owners and marketing specialists. Essentially, it’s ideal for anyone guiding a marketing team that wants to improve their knowledge.
With 8 modules in total, you will need to dedicate 2 months to completing this course at roughly 4 to 6 hours every week for studying. You’ll also get a nifty certificate at the end!
No matter what your experience level is, Lynda provides a lot of different courses to suit your needs. There are courses that are short, and others that are longer and more in depth for people more familiar with the digital marketing world.
This course is free and you can take it at your own pace. Just be aware that they aren’t free beyond the first month.
If you are looking to use Facebook Ads for a large amount of your marketing strategy, then this course is definitely one that you should try.
You will learn everything that there is to know about Facebook marketing and ads with this course, including page optimization, segmentation of audiences and more.
It takes around 13.5 hours to complete and you will get your course content on demand, so you can use it at any time you like.
If you are running an ecommerce page, it’s a good idea to work out how to properly market your store. Thankfully this course from Hubspot has everything that you need to know in order to run a successful ecommerce page.
It will cover inbound marketing for your ecommerce page, strategy creation and more.
SEO is a pretty vital aspect of marketing for almost any business, so knowing how to create stellar blog content is a must have skill. This course from Udemy is ideal for helping you to take your copywriting skills to the next level.
With it, you will learn about the blog types that you can try, you will get extra resources and more. It’s not free, but it’s pretty priceless when you consider the skills that you will get from taking it.
Conclusion
With these courses, you can take your business to the next level! Consider yourself a marketing expert in no time with these courses.
These engaging courses will help you to have a whole new level of confidence in your marketing, and will help you to be a more well rounded business owner too.
